About the founder of In the Know Mom,
Gabrielle Lichterman

For over a decade, I've been a women's health journalist for major publications, including CosmoGIRL, Cosmopolitan, Glamour, Marie Claire and Woman's World.

In 2004, I created Hormonology, the Hormone Horoscope, a daily horoscope based on your body's natural hormone cycle (read my story about how I developed it here). Gathering hundreds of trusted scientific studies into one useful day-to-day guide, Hormonology shows how rising and falling hormones impact you in every way every day—your mood, energy level, cravings, brain skills, chattiness, pain sensitivity and more. And it shows you how to predict these hormonal influences so you can capitalize on the benefits and overcome challenges to make every day better.

My book, 28 Days: What Your Cycle Reveals about Your Love Life, Moods and Potential (Adams Media, 2005), has been featured nationwide on TV, radio and in print and was named one of the top women's health books of 2005 by About.com.

I was inspired to launch In the Know Mom after being invited by Procter & Gamble to be a part of their Always "Have a Happy Period" campaign. A survey of moms and young women the company conducted for the campaign revealed a surprising fact: While 81% of moms felt they'd adequately prepared their daughters for every aspect of menstruation, only 10% of the young women surveyed felt that their mother passed along enough information about it.

According to their feedback, the girls wanted more information about the emotional aspects of their new monthly cycle that many moms simply didn't know about or know how to discuss.

That's when the idea for In the Know Mom was born. I realized that if I could share with moms (and dads, aunts, grandmas and caretakers of tween and teen girls) some simple information about a girl's new hormone cycle, which begins with her first period, I might be able to help you share what's going on in your daughter's mind and body due to her hormones. This information could help girls feel more secure and confident about the many changes taking place at the onset of menstruation. Plus, it could help you navigate the new—and oftentimes frustrating—phase that begins with your daughter's first period.

So, this website is dedicated to youmoms and everyone else who has the task of giving "the period talk" and who wants to prepare girls for all aspects of menstruation, including the hormonal ups and downs girls experience all month long.

And, Moms, you can find out how your own hormones affect you every day of your cycle by checking your free Daily Hormone Horoscope at the official Hormonology blog,  MyHormonesMadeMeDoIt.com!



 

 

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